Before we get into the actual topic, let’s do a quick recap of what Apple Music is, and where it’s headed. Apple Music will be doing more or less exactly what Spotify have been doing for a few years now. Is it overhyped? Yes. But that doesn’t mean it won’t succeed. Spotify has 20 million paying subscribers. Apple will probably have that within 90 days of the free trial ending, whether the launch is a mess or not. The power of default, the power of Apple having your credit cards, and I expect a lot of artist endorsement of the service like Spotify. I am a very happy Spotify user, but I think many are underestimating Apple Music based on a really bad demo.

Prominent artists, like Drake, have been backing Apple Music since it’s announcement.
  1. A few prominent artists/bands withdraw and start a campaign surrounding this issue. (Again, unlikely because this policy is mostly hurting emerging artists, who don’t have a million dollars in their bank accounts. Prominent artists, on the other hand, can undoubtedly sustain themselves and their employees for 90 days and will hope to reap benefits afterwards.)

Founding team / VP of Product @ Pathao (pathao.com); Global Shaper @ World Economic Forum. (ahmedfahad.com)

Founding team / VP of Product @ Pathao (pathao.com); Global Shaper @ World Economic Forum. (ahmedfahad.com)